Discover 20 Best Chatbot Examples Now

And for users who say they’re ready to purchase, embed a billing app directly within the Messenger or route them to a human as quickly as possible to help them complete the purchase. In fact, 55% of people prefer to talk to a business through chatbots. People like interacting with your business through these bots, but at the same time, they can only do so much. For example, if someone has an issue with a product they received, a chatbot won’t be able to help with processing the return or refund. Then, based on which response they give, you could program the chatbot to make numerous responses.

And one of the prime places is using your bot as a content delivery system. And of course you could source questions from outside of your immediate team, too. The search suggestions at the bottom of relevant Google pages are a good place to start, as are crowdsourced communities like Quora and Reddit. Facebook Messenger’s official page offers to build your own bot directly through the platform’s landing page.

Everything You Need to Know About Chatbots for Business

So far, we’ve covered rule-based chatbots — where visitors select the most relevant response from a set of pre-determined options, which then prompts the chatbot to respond. With chatbots, you can cut your response times from days to seconds without having to boost your headcount. And because chatbots are always-on, you will never have to leave your site visitors hanging — even outside of work hours — which gives leads less reason to jump onto your competitors’ websites. Plum, a money management company, stands out with their chatbot-exclusive service.

The banking chatbot example has already surpassed over 7 million users, and completed over 50 million transactions to date. To help promote their new show Genius, National Geographic created a conversation bot who spoke like Einstein would. While most companies’ blast promos into your chat window, they used Einstein bot to follow users conversation and reply with information about the show and other interesting bits. Considering this, Emirates Vacations created a conversation bot within their display ads.

How to implement a conversational marketing strategy?

If people like what they see from your messages, they may inquire about your brand or even buy from you. Commenters can then be messaged automatically with poll results, solutions to puzzles, or so on to start conversations. That’s why integrating your web chat with Facebook Messenger tactics is a no-brainer as it also integrates your website to your social media. Facebook Messenger is the second biggest messaging platform in the world with 1.3 billion users. Use SMS blasting to send your contact list relevant content and offers.

You can also give Drift access to your calendar to directly set up meetings or demos. The Whole Foods chatbot lets users search its database of recipes—a smart choice how to use chatbot for marketing for a grocery chain. If Messenger is right for your audience, the next thing to consider is what actions you want users to take when interacting with your chatbot.

They also offer detailed responses and connect clients to the right support team. Sarah decides to add a few accessories to her cart and makes a purchase. This demonstrates how chatbots can be an integral part of a marketing strategy, enhancing the customer experience and driving sales. Chatbot marketing is an excellent form of conversational marketing to provide your audience with customer service fast. You can help them find relevant products they need and get them to convert.

This smart move helped the company stay ahead of the competition and grow significantly, doubling its success. Chatbots help loyalty programs by reminding members of their point balance and encouraging them to use their rewards. This boosts client engagement and ensures loyalty program participation. Bots can also collect valuable feedback and insights from loyal consumers. Here are just a few of the successful adoptions of chatbot for marketing by famous brands.

Research your most frequently asked questions, by asking your team

Using chatbots for marketing seems to be taking on a life of its own, especially in the post-pandemic landscape. Hence, we have put together a list of key marketing chatbot use cases you can leverage in any industry. Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others.

• Start with a simple chatbot that just welcomes visitors to your site.
• This demonstrates how chatbots can be an integral part of a marketing strategy, enhancing the customer experience and driving sales.
• A potential customer named Sarah visits the Acme Widgets website looking for information about a specific widget she’s interested in purchasing.
• If you want to simply streamline certain aspects of your customer engagement, such as helping your customers navigate your website or purchase journey, a rule-based chatbot can be helpful.
• Widgets can add more functionality and interactivity to your chat in various ways, letting your audience let you know what they want.
• They engage with website visitors and collect essential information.